Apollo Tyres becomes the new lead sponsor of the Board of Control for Cricket in India (BCCI).
Apollo Tyres will pay ₹4.5 crore per match to the BCCI, which is higher than what Dream11 was paying before (₹4 crore per match). The total deal is worth ₹579 crore
The sponsorship covers Team India’s jerseys across all formats — Tests, ODIs, and T20Is.
The deal runs until 2027, replacing the previous sponsor.
Marks a major milestone in Apollo Tyres’ brand marketing and sports sponsorship strategy.
Enhances Apollo’s global visibility, leveraging cricket’s massive fan base in India and abroad.
Demonstrates BCCI’s continued ability to attract high-value commercial partnerships.
