IPL & WPL Valuation Report 2025”, the IPL’s overall valuation fell from INR 92,500 crore in 2023 to INR 82,700 crore in 2024, marking a decline of 10.6%. The contraction continued in 2025, with the valuation dropping further to INR 76,100 crore, representing an 8% decrease from the previous year.
IPL 2025: Landmark Decline & Structural Disruption
For the first time ever, the IPL has seen two consecutive years of ecosystem valuation decline:
- In Rs ₹92,500 Cr (2023), ₹82,700 Cr (2024), ₹76,100 Cr (2025)
- In USD: $11.2B, $9.9B, $8.8B
% Decline:
- 2023–2024: -10.6%
- 2024–2025: -8.0%
- Total (2 years): -17.7%
Key Drivers of Decline
Media Rights Consolidation (2024)
- Disney Star & Viacom18 merger and formation of JioStar
- Ended competitive bidding wars that had previously inflated media rights.
- Resulted in market plateauing and a reset of growth expectations.
Ban on Real Money Gaming (RMG) Ads (2025)
- Promotion & Regulation of Online Gaming Act, 2025 banned RMG ads & sponsorship.
- ₹1,500–2,000 Cr annual revenue lost from broadcasters, franchises, and fan activations.
- Caused a sharper structural commercial impact than media rights plateauing.
Audience & Engagement Trends
Over 1 billion total viewers in IPL 2025 (TV + Digital)
For the first time, digital viewership surpassed TV
Growth supported by:
- Regional language streams
- Connected TV adoption
- Interactive viewing formats
Strategic Outlook: IPL’s Business Model Reset
IPL moving from auction-driven inflation to sustainable compounding
Future valuation drivers:
- Diversified sponsor bases (Auto, Fintech 2.0, Healthcare, Esports)
- New monetization models (Subscription bundles, Regional packages, E-commerce tie-ins)
- Global tech entrants (Netflix, Amazon, Apple) could reintroduce competitive tension in future rights auctions